We started Hooked with the goal of rethinking storytelling from the ground up for the younger generations.
You started with an experiment into how teens are reading on mobile.
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We realized there was potentially a much bigger business opportunity in answering these questions.
So how do you get a book in front of a young person today?
The app takes the idea of epistolary storytelling into the 21st century by delivering a story to readers in tiny chunks that emulate a text-message-based conversation.
All someone has to do is click “next,” and speech bubbles purportedly from each of the characters in the story appear on screen and scroll upward as in a real chat."December 24, 2016"2017 is almost here and it's once again time to predict which startups will take the tech industry by storm.
That was the thing that actually got teenagers to read.Asian Date is a free dating app that lets you meet women from China, the Philippines, Thailand, Vietnam, and other countries in Asia.If you have family ties to Asia, or are just a fan of Asian culture, this dating app can help put you in touch with matches that are perfect for you.Gupta, 35, cofounded Hooked with her husband in August 2015, which also doubles as a way to collect data on what books are resonating with teens."December 2, 2016"OK, it’s not exactly Dickens.But how about a great story delivered to you by text message?