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The specifications vary for i OS and android users.

SMS and push notifications can be part of a well-developed inbound mobile marketing strategy.

Good examples of mobile-originated MMS marketing campaigns are Motorola's ongoing campaigns at House of Blues venues, where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online.

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Another alternative to sending messages by short code or email is to do so through one's own dedicated phone number.The mobile operators demand a double opt in from the consumer and the ability for the consumer to opt out of the service at any time by sending the word STOP via SMS.These guidelines are established in the CTIA Playbook and the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States.On average, SMS messages are read within four minutes, making them highly convertible.Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world.